Your privacy is important to us. The purpose of this Privacy Policy is to inform you of how 5th Floor Media manages personal data in accordance with the Personal Data Protection Act. Please take a moment to read this Privacy Policy so that you know and understand the purposes for which we collect, use and disclose your Personal Data.
By interacting with us, submitting information to us, or signing up for any promotions or services offered by us, you agree and consent to 5th Floor Media, its related corporations and affiliates, (collectively referred to herein as "Company", "us", "we" or "our"), as well as our respective representatives collecting, using, disclosing and sharing amongst themselves your personal data, and disclosing such personal data to "Company’s” authorised service providers and relevant third parties in the manner set forth in this Privacy Policy.
This Privacy Policy supplements but does not supersede nor replace any other consents you may have previously provided to "5th Floor Media", nor does it affect any rights which "5th Floor Media" may have at law in connection with the collection, use or disclosure of your Personal Data. "5th Floor Media" may from time to time update this Privacy Policy to ensure that this Privacy Policy is consistent with our future developments, industry trends and/or any changes in legal or regulatory requirements. Subject to your rights at law, you agree to be bound by the prevailing terms of the Privacy Policy as updated from time to time on our websites. Please check regularly for updated information on the handling of your Personal Data.
For avoidance of doubt, this Privacy Policy forms a part of the Website Terms and Conditions (‘Website Conditions’). In the event of any conflict, inconsistency or conflict between this Privacy Policy and the Website Conditions, the Privacy Policy shall prevail.
All defined terms contained in the Website Conditions shall apply to this Privacy Policy unless otherwise specifically stated.
In this Privacy Policy, “Personal Data” refers to any data or information about you from which you can be identified either (a) from that data; or (b) from that data and other information to which we have or are likely to have access. Examples of such Personal Data which you may provide to us include (depending on the nature of your interaction with us):
a. your name, Identity Card, passport or other identification number, telephone number(s), mailing address, email address and any other information relating to you which you have provided us in any forms you may have submitted to us, or in other forms of interaction with you;
b. information about your use of "5th Floor Media"’s website and services, including cookies, IP address, subscription account details and membership details, but only to the extent that "5th Floor Media" may identify you from such information;
c. your employment history, education background, and income levels;
d. your payment related information, such as your bank account or credit card information, and your credit history; and
e. information about your usage of and interaction with our website and/or services including computer and connection information, device capability, bandwidth, statistics on page views, and traffic to and from our website.
Generally, "5th Floor Media" collects your Personal Data in the following ways:
(a) when you submit forms relating to any of our products or services;
(b) when you register for or use any of our services on websites owned or operated by us or when you register as a member of websites owned and/or operated by us, or use services on such websites;
(c) when you interact with our customer service officers;
(d) when you use some of our services, e.g. our subscription service;
(e) when you establish any online accounts with us;
(f) when you request that we contact you;
(g) when you are contacted by, and respond to, our marketing representatives and agents;
(h) when you respond to our request for additional Personal Data
(i) when you ask to be included in an email or other mailing list;
(j) when you respond to our promotions and other initiatives;
(k) when you submit a job application or a scholarship application;
(l) when you enter into tenancy agreements with us;
(m) when we receive references from business partners and third parties, for example, where you have been referred by them;
(n) when you submit your Personal Data to us for any other reason.
When you browse our website, you generally do so anonymously but please see the section below on cookies.
If you provide us with any Personal Data relating to a third party (e.g. information of spouse, children, parents, employees and/or authorised representatives), by submitting such information to us, you represent to us that you have obtained the consent of the third party to you providing us with their Personal Data for the respective purposes.
You should ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with products and services you have requested.
Generally, "Company" collects, uses and discloses your Personal Data for the following purposes:
(a) responding to your queries and requests and responding to complaints;
(b) managing the infrastructure and business operations of "Company" and complying with internal policies and procedures;
(c) facilitating business asset transactions (which may extend to any merger, acquisition or asset sale;
(d) matching any Personal Data held which relates to you for any of the purposes listed herein;
(e) verifying your identity;
(f) preventing, detecting and investigating crime, including fraud and money-laundering, and analyzing and managing other commercial risks;
(g) protecting and enforcing our contractual and legal rights and obligations;
(h) conducting audits, reviews and analysis of our internal processes, action planning and managing commercial risks;
(i) preventing, detecting and investigating crime and managing the safety and security of our premises and services (including but not limited to carrying out CCTV surveillance and conducting security clearances
(j) compliance with any applicable rules, laws and regulations, codes of practice or guidelines or to assist in law enforcement and investigations by relevant authorities; and/or
(k) any other purpose relating to any of the above.
In addition, "Company" may collect, use and disclose your Personal Data for the following purposes, depending on the nature of our relationship with you:
(i) to process your application for Online Subscription Services and/or Print Subscription Services;
(ii) to maintain your account with us;
(iii) to verify and process your personal particulars and payments in relation to provision of Online Subscription Service and/or Print Subscription Services to you;
(iv) to provide you with the goods and services which you have signed up for, including the provision and delivery of newspapers and magazines requested;
(v) communicating with you to inform you of changes and development to "Company" policies, terms and conditions and other administrative information, including for the purposes of servicing you in relation to products and services offered to you;
(vi) resolving complaints and handling requests and enquiries;
(vii) conducting market research for statistical, profiling and statistical analysis for the improvement of services provided to you; and
(vii) the processing of your Personal Data in relation to any of the purposes stated above.
(i) where the App includes App Subscription Services, to process your application for these services;
(ii) to maintain your account with us and to ensure your access of the App is within the scope of your subscription;
(iii) to verify and process your personal particulars and payments in relation to provision of goods and services connected to the App;
(iv) to provide you with the goods and services which you have signed up for and to push articles to you which may be relevant to you;
(v) communicating with you to inform you of changes and development to "5th Floor Media" policies, terms and conditions and other administrative information, including for the purposes of servicing you in relation to products and services offered to you;
(vi) resolving complaints and handling requests and enquiries;
(vii) conducting market research for statistical, profiling and statistical analysis for the improvement of services provided to you; and
(vii) the processing of your Personal Data in relation to any of the purposes stated above.
(i) to verify and process your personal particulars and payments made for the posting of the advertisements;
(ii) communicating with you to inform you of changes and development to "5th Floor Media" policies, terms and conditions and other administrative information, including for the purposes of servicing you in relation to products and services offered to you;
(iii) resolving complaints and handling requests and enquiries;
(iv) conducting market research for statistical, profiling and statistical analysis for the improvement of services provided to you; and
When you interact with us on our websites or App, we may collect or analyse anonymised information from which individuals cannot be identified (“Aggregate Information”), such as number of users and their frequency of use, the number of page views (or page impressions) that occur on the website and common entry and exit points into website.
"5th Floor Media" uses "cookies", where a small data file is sent to your browser to store and track Aggregate Information about you when you enter our websites. The cookie is used to track information such as the number of users and their frequency of use, profiles of users and their preferred sites.
"5th Floor Media" may use an independent company (the “Third Party Market Research Company”) to measure and analyse the Internet usage across "5th Floor Media" websites and App. "5th Floor Media" uses the Third Party Market Research Company’s services to collect the following core information on the usage of our web sites, including:
(a) The number of page views (or page impressions) that occur on "5th Floor Media" web sites and App;
(b) The number of unique visitors to "5th Floor Media" websites and App;
(c) How long these unique visitors (on average) spend on "5th Floor Media" web sites when they do visit; and
(d) Common entry and exit points into "5th Floor Media" web sites.
This information is aggregated by the Third Party Market Research Company and provided to "Company" to assist in analysing the usage of "Company" web sites. Such data is also accessible by media organizations and research companies, for the purpose of conducting industry comparisons with other Internet portals.
Pages on "5th Floor Media" web sites may be coded with software which enables the Third Party Market Research Company to track visitors to our web sites.
For more information about the cookies we use, please see our Cookie Policy. Should you wish to disable the cookies associated with these technologies, you may do so by changing the setting on your browser. However, you may not be able to enter certain part(s) of our website..
